Facebook Ads

Facebook Ads

I can create dashboards which use Facebook Ads as a data source as part of my done-for-you dashboard service, or you can set them up yourself with a Databox account.


About Facebook Ads

Facebook Ads lets you create targeted adverts to reach different audiences and meet your business goals.


Facebook Ads metrics

I can create Facebook Ads dashboards using the following metrics:

  • Amount Spent. Estimated Amount of Money you’ve Spent on your Campaigns, Ad set or Ad during the specified Date Range.
  • Impressions. Number of Times your Ads were viewed during the specified Date Range.
  • Amount Spent by Campaign. Estimated Amount of Money you’ve Spent on your Campaigns, Ad set or Ad during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • CPC (All). Average Cost for each Click (all) during the specified Date Range.
  • Link Clicks. Number of Clicks on Ad Links to select Destinations or Experiences, on or off Facebook-owned properties during the specified Date Range.
  • Impressions by Campaign. Number of Times your Ads were viewed during the specified Date Range split up by Campaigns.
  • Frequency. Average number of Times each Person saw your Ad during the specified Date Range.
  • Post Engagement. Number of Actions that People take involving your Ads during the specified Date Range.
  • CTR (Link Click-Through Rate). Percentage of Times People saw your Ad and performed a Link Click during the specified Date Range.
  • CPM. Average Cost for 1,000 Impressions during the specified Date Range.
  • Impressions by Ad. Number of Times your Ads were viewed during the specified Date Range split up by Ad.
  • CPC (all) by Ad. Average Cost for each Click (all) during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • CTR (All). Percentage of Times People saw your Ad and performed a Click (all) during the specified Date Range.
  • Reach. Number of People who saw your Ads at least once during the specified Date Range.
  • Clicks (All). Number of Clicks on your Ads during the specified Date Range.
  • Reach by Campaign. Number of People who saw your Ads at least once during the specified Date Range split up by Campaigns.
  • Link Clicks by Campaign. Number of Clicks on Ad Links to select Destinations or Experiences, on or off Facebook-owned properties during the specified Date Range split up by Campaigns.
  • Clicks (All) by Campaign. Number of Clicks on your Ads during the specified Date Range split up by Campaigns.
  • Link Clicks by Ad. Number of Clicks on Ad Links to select Destinations or Experiences, on or off Facebook-owned properties during the specified Date Range split up by Ad.
  • Page Likes. Number of Likes of your Facebook Page attributed to your Ads during the specified Date Range.
  • CPC (All) by Campaign. Average Cost for each Click (all) during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Page Likes by Campaign. Number of Likes of your Facebook Page attributed to your Ads during the specified Date Range split up by Campaigns.
  • Post Comments. Number of Comments on your Ads during the specified Date Range.
  • Post Reactions. Number of Reactions on your Ads during the specified Date Range. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.
  • Campaigns Overview. This is a multi-metric Datablock with the following metrics: Impressions by Campaign, Amount Spent by Campaign.
  • Ads Overview. This is a multi-metric Datablock with the following metrics: CPC (All) by Ad, Impressions by Ad.
  • Post Comments by Ad. Number of Comments on your Ads during the specified Date Range split up by Ad.
  • CPP. Average Cost to Reach 1,000 People during the specified Date Range.
  • CPP by Campaign. Average Cost to Reach 1,000 People during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • CPP by Ad Set. Average Cost to Reach 1,000 People during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • CPP by Ad. Average Cost to Reach 1,000 People during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Page Likes by Ad. Number of Likes of your Facebook Page attributed to your Ads during the specified Date Range split up by Ad.
  • Page Likes by Ad Set. Number of Likes of your Facebook Page attributed to your Ads during the specified Date Range split up by Ad Set.
  • Clicks (All) by Ad Set. Number of Clicks on your Ads during the specified Date Range split up by Ad Set.
  • Clicks (All) by Ad. Number of Clicks on your Ads during the specified Date Range split up by Ad.
  • 3-Second Video Views. Number of Times your Video was Watched for an aggregate of at least 3 seconds, or for nearly its total Length, whichever happened first during the specified Date Range.
  • Post Reactions by Campaign. Number of Reactions on your Ads during the specified Date Range split up by Campaigns.
  • Post Reactions by Ad. Number of Reactions on your Ads during the specified Date Range split up by Ad.
  • Post Reactions by Ad Set. Number of Reactions on your Ads during the specified Date Range split up by Ad Set.
  • CTR (All) by Ad. Percentage of Times People saw your Ad and performed a Click (all) during the specified Date Range split up by Ad.
  • Post Shares by Ad. Number of Shares of your Ads during the specified Date Range split up by Ad.
  • Link Clicks by Ad Set. Number of Clicks on Ad Links to select Destinations or Experiences, on or off Facebook-owned properties during the specified Date Range split up by Ad Set.
  • CTR (Link Click-Through Rate) by Campaign. Percentage of Times People saw your Ad and performed a Link Click during the specified Date Range split up by Campaigns.
  • CTR (Link Click-Through Rate) by Ad Set. Percentage of Times People saw your Ad and performed a Link Click during the specified Date Range split up by Ad Set.
  • CTR (Link Click-Through Rate) by Ad. Percentage of Times People saw your Ad and performed a Link Click during the specified Date Range split up by Ad.
  • Post Shares by Ad Set. Number of Shares of your Ads during the specified Date Range split up by Ad Set.
  • Frequency by Campaign. Average number of Times each Person saw your Ad during the specified Date Range split up by Campaigns.
  • Frequency by Ad Set. Average number of Times each Person saw your Ad during the specified Date Range split up by Ad Set.
  • CPM by Ad Set. Average Cost for 1,000 Impressions during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Reach by Ad Set. Number of People who saw your Ads at least once during the specified Date Range split up by Ad Set.
  • CPC (All) by Ad Set. Average Cost for each Click (all) during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Post Comments by Ad Set. Number of Comments on your Ads during the specified Date Range split up by Ad Set.
  • CTR (All) by Ad Set. Percentage of Times People saw your Ad and performed a Click (all) during the specified Date Range split up by Ad Set.
  • Amount Spent by Ad Set. Estimated Amount of Money you’ve Spent on your Campaigns, Ad set or Ad during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Impressions by Ad Set. Number of Times your Ads were viewed during the specified Date Range split up by Ad Set.
  • Frequency by Ad. Average number of Times each Person saw your Ad during the specified Date Range split up by Ad.
  • CPM by Ad. Average Cost for 1,000 Impressions during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Post Shares. Number of Shares of your Ads during the specified Date Range. People can share your ads or posts on their own or friends’ Timelines, in groups and on their own Pages.
  • Amount Spent by Ad. Estimated Amount of Money you’ve Spent on your Campaigns, Ad set or Ad during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Reach by Ad. Number of People who saw your Ads at least once during the specified Date Range split up by Ad.
  • Post Shares by Campaign. Number of Shares of your Ads during the specified Date Range split up by Campaigns.
  • CPM by Campaign. Average Cost for 1,000 Impressions during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • CTR (All) by Campaign. Percentage of Times People saw your Ad and performed a Click (all) during the specified Date Range split up by Campaigns.
  • Post Comments by Campaign. Number of Comments on your Ads during the specified Date Range split up by Campaigns.
  • Leads. Number of Lead Events attributed to your Ads during the specified Date Range.
  • Leads by Campaign. Number of Lead Events attributed to your Ads during the specified Date Range split up by Campaigns.
  • Leads by Ad Set. Number of Lead Events attributed to your Ads during the specified Date Range split up by Ad Set.
  • Leads by Ad. Number of Lead Events attributed to your Ads during the specified Date Range split up by Ad.
  • Purchases. Number of Purchase Events attributed to your Ads during the specified Date Range.
  • Purchases by Campaign. Number of Purchase Events attributed to your Ads during the specified Date Range split up by Campaigns.
  • Purchases by Ad Set. Number of Purchase Events attributed to your Ads during the specified Date Range split up by Ad Set.
  • Purchases by Ad. Number of Purchase Events attributed to your Ads during the specified Date Range split up by Ad.
  • Purchase ROAS (Return on Ad Spend). Return On Ad Spend (ROAS) from Purchases during the specified Date Range.
  • Purchase ROAS (Return on Ad Spend) by Campaign. Return On Ad Spend (ROAS) from Purchases during the specified Date Range split up by Campaigns.
  • Purchase ROAS (Return on Ad Spend) by Ad Set. Return On Ad Spend (ROAS) from Purchases during the specified Date Range split up by Ad Set.
  • Purchase ROAS (Return on Ad Spend) by Ad. Return On Ad Spend (ROAS) from Purchases during the specified Date Range split up by Ad.
  • Purchases Conversion Value. Value of Purchases tracked with the Conversions objective during the specified Date Range. Only daily totals for the selected date range are available.
  • Purchases Conversion Value by Campaign. Value of Purchases tracked with the Conversions objective during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Purchases Conversion Value by Ad Set. Value of Purchases tracked with the Conversions objective during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Purchases Conversion Value by Ad. Value of Purchases tracked with the Conversions objective during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Adds to Cart. Number of Add to Cart Events attributed to your Ads, based on information received from one or more of your connected Facebook Business Tools during the specified Date Range.
  • Adds to Cart by Campaign. Number of Add to Cart Events attributed to your Ads, based on information received from one or more of your connected Facebook Business Tools during the specified Date Range split up by Campaigns.
  • Adds to Cart by Ad Set. Number of Add to Cart Events attributed to your Ads, based on information received from one or more of your connected Facebook Business Tools during the specified Date Range split up by Ad Set.
  • Adds to Cart by Ad. Number of Add to Cart Events attributed to your Ads, based on information received from one or more of your connected Facebook Business Tools during the specified Date Range split up by Ad.
  • Adds to Cart Conversion Value. Value of Adds to Cart tracked with the Conversions objective during the specified Date Range. Only daily totals for the selected date range are available.
  • Adds to Cart Conversion Value by Campaign. Value of Adds to Cart tracked with the Conversions objective during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Adds to Cart Conversion Value by Ad Set. Value of Adds to Cart tracked with the Conversions objective during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Adds to Cart Conversion Value by Ad. Value of Adds to Cart tracked with the Conversions objective during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • App Installs. Number of App Installs that were recorded as App Events and attributed to your Ads during the specified Date Range.
  • App Installs by Campaign. Number of App Installs that were recorded as App Events and attributed to your Ads during the specified Date Range split up by Campaigns.
  • App Installs by Ad Set. Number of App Installs that were recorded as App Events and attributed to your Ads during the specified Date Range split up by Ad Set.
  • App Installs by Ad. Number of App Installs that were recorded as App Events and attributed to your Ads during the specified Date Range split up by Ad.
  • Cost Per App Install. Average Cost for each App Install during the specified Date Range. Only daily totals for the selected date range are available.
  • Cost Per App Install by Campaign. Average Cost for each App Install during the specified Date Range split up by Campaigns. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Cost Per App Install by Ad Set. Average Cost for each App Install during the specified Date Range split up by Ad Set. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.
  • Cost Per App Install by Ad. Average Cost for each App Install during the specified Date Range split up by Ad. Daily totals are not available for this metric. Instead, the total current value of this metric will be visualized cumulatively.